Senior Data Analyst (H:Digital)

HAKUHODO NETWORK INDONESIA
Jakarta Selatan, DKI Jakarta
Posted 11 bulan yang lalu | Data Analyst

INFO DETAILS

Job Type   :
Full Time
Job Industry   :
Advertising / Marketing / PR
Job Function   :
Data Analyst
Experience   :
Senior Staff/ Supervisor / Coordinator / Team Leader
Education   :
Bachelor Degree - S1

DESCRIPTION

  • * Understand and communicate client objectives, measurement goals and key
  • success metrics - develop and execute on comprehensive data and measurement
  • strategies based on these objectives:
  • * Serve as daily measurement and analytics point for key clients
  • * Assess clients' current measurement state and recommend new methodologies and
  • tools
  • * Develop, implement and validate tagging strategies as needed across a range
  • of digital products and platforms
  • * Work closely with product & tech teams to ensure site/application is tagged
  • for accurate and meaningful analytics. Ensure the same for all future product
  • developments.
  • * Work with Insights team to develop and implement quantitative testing
  • approaches
  • * Establish turnkey reporting tools and templates that enable you to quickly
  • provide on-the-fly stats and reports as needed
  • * Lead project tracking, analysis and ongoing optimization
  • * Distill and present insights based on data to internal design and client
  • teams
  • * Analyze multiple data sources to identify relevant customer behaviors and
  • pain points
  • * Perform cross-project data mining, analysis and reporting to support design,
  • research, sales, thought leadership and management teams
  • * Provide consistent insight into effectiveness of design solutions and help
  • inform design decision-making based on analysis of engagement patterns over
  • time
  • * Establish and manage company's internal database and benchmarks
  • * Identify new opportunities to utilize data and analytics to advance
  • Effective's offerings and industry thought leadership
  • * Stay current with best in class analytics and measurement tool

REQUIREMENTS

  • * Male/Female
  • * More than 3 years experience as a data analyst or business data analyst
  • * Hands on experience with web analytics and reporting systems (examples
  • including Google Analytics, Adobe Analytics/Omniture Site Catalyst,
  • Doubleclick, Keen, etc)
  • * Strong understanding of analytics tagging principles, best practices and
  • tools (Google Tag Manager, DTM, etc)
  • * Experience with major testing methodologies (A/B, multivariate) and tools
  • * Knowledge of statistics and experience using statistical packages for
  • analyzing datasets (Excel, SPSS, SAS, etc)
  • * Advanced Excel skills (pivot tables, vlookup, large files, graphing, etc)
  • * Strong analytical skills with the ability to identify trends, draw
  • conclusions and develop actionable recommendations from data
  • * Strong written and verbal communication skills; ability to effectively
  • communicate and present data and insights to both internal and external
  • client teams
  • * Self-starter with strong project management skills, attention to detail and
  • ability to drive results in a fast-paced environment
  • * Strong knowledge of and experience with reporting packages and data
  • visualization tools (preferably)
  • * Experience with databases, ETL frameworks and a working knowledge of
  • SQL(preferably)
  • * Experience with data formats, such as XML, JSON, etc(preferably)
  • * Strong knowledge of website development and experience working with HTML, CSS
  • and JavaScript(preferably)

SALARY

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COMPANY DETAIL

Company Industry : Advertising / Marketing / PR

Links : www.hakuhodo-global.com

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